01 / Pocket
Compact by design, not by compromise.
A portable sun umbrella designed to move from bag to hand with ease. The brief includes a considered carry case, comfortable grip and refined hardware.
Discover PocketBeauty-first sun accessories
Make shade part of the outfit.
Throwing Shade Inc. is creating portable sun umbrellas with considered proportions, premium finishes and everyday ease. Pocket and Signature are currently in development.
Shade Before Sunscreen™
Our launch standard
Designed carefully. Claimed honestly.
- 01
Protection must be proven
UPF 50+ and wind resistance are development targets, not verified claims. We will communicate test results clearly before launch.
- 02
Every detail earns its place
From ergonomic handles to custom hardware and carry cases, each element is being considered for beauty, comfort and practical use.
- 03
Responsible choices, made visibly
We are comparing experienced manufacturing partners and will prioritise quality, durability and responsible production decisions.
The first edit
Two expressions of everyday shade.
Both launch styles begin in Linen, united by matte finishes and a recognisable TSI design language.
02 / Signature
More presence. Distinctive details.
A larger silhouette for generous shade, shaped by contrasting details, premium matte finishes and an ergonomic handle.
The design language
Linen first. TSI throughout.
The launch colour is Linen. A UV-reactive monogram is being explored and remains subject to feasibility and testing.
A new sun ritual
Carry shade like you carry sunglasses.
Follow the development of Pocket and Signature, or browse the collection as products become available.